How to Create or Convert to a Business Account Business posts are treated exactly the same as personal profiles in the algorithm, so reach isn’t impacted for business accounts, and as long as your engagement stays strong, you’ll be good to go.Īnd even better: You can convert your profile back to a personal profile at any point. People worry that a business account will cost them potential visibility, going the way of Facebook’s declining organic reach.Īs of right now, this has not been the case. There are only positives unless for some reason you want to keep your account private (which you really shouldn’t for reach purposes). Here’s the happy answer: There are no drawbacks at all to converting to an Instagram Business or Creator account. The benefits that come with an Instagram business account are essential if you want to be able to market successfully and track the impact of your campaigns you won’t have the same kind of access to these extremely useful features without converting.

Clickable CTAs to drive people to your site, to book appointments in-app, and more.

The ability to add partner accounts as branded partners that can post on your behalf.Gaining features like Shoppable posts, which allow you to sell directly from your Instagram posts.The ability to add links to your Stories (if you have 10,000 or more followers).

It tells Instagram that you’re using the platform for some sort of marketing (even if not for a conventional business), and it allows you to access a number of features that personal profiles don’t have. What is An Instagram Business Account and Why Do I Need One?Īn Instagram business account is Instagram’s version of a Facebook Page. In this post, we’re going to break down everything that you need to know about Instagram business accounts, including why they’re so important, how to convert your account, what you need to do to set it up, and the best practices you need to see results. Instagram business accounts don’t require any kind of official business status or verification, and they provide enormous benefits that are entirely necessary for anyone marketing on Instagram. It doesn’t matter if the profile is for a freelancer, a family-owned business, or even a “guru” or influencer. If you or your clients are using Instagram for any kind of marketing, you should have an Instagram business account.

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